The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945 Howard Cox

The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945 by Howard Cox
May 25th 2000 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 448 pages | ISBN: 9780198292210 | 9.54 Mb

During the 1880s, the tobacco manufacturing industries of Britain and America were revolutionized by the introduction of mechanized cigarette production. The development of this novel, image-laden product constituted a triumph for the methods of massMoreDuring the 1880s, the tobacco manufacturing industries of Britain and America were revolutionized by the introduction of mechanized cigarette production.

The development of this novel, image-laden product constituted a triumph for the methods of mass production and mass distribution in this most traditional of consumer goods industries. This study charts the way in which these innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co.

as an Anglo-American multinational joint venture designed to promote cigarettes in international markets. Based on archive materials from a wide variety of sources, including the companys own internal records, this book provides the an account of BATs evolution and growth up until World War II.

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